Addison Rae for
Marc Jacobs Fragrance
This mock campaign reintroduces Marc Jacobs’ Daisy Eau So Fresh through a Gen Z–focused pop culture lens. Featuring Addison Rae, it draws inspiration from her lyric “your dream girl” from Fame Is a Gun, emphasizing the fantasy and admiration associated with the fragrance. The visuals create a dreamlike aesthetic that combines high-fashion glamour with a playful Gen Z edge, using soft pastels, delicate floral imagery, and a nostalgic, hazy photographic style. The campaign is designed for high-impact billboards and social media posts.
MOCK SOCIAL X BILLBOARD CAMPAIGN
![FINAL _ADDISON RAE X MARC JACOBS [VERTICAL] (2).png](https://static.wixstatic.com/media/36540a_64166e550332437298ac5cd0853156a6~mv2.png/v1/crop/x_0,y_582,w_1728,h_1244/fill/w_328,h_235,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/FINAL%20_ADDISON%20RAE%20X%20MARC%20JACOBS%20%5BVERTICAL%5D%20(2).png)
Project Inspiration
For this mock-up, I aimed to blend the soft, dreamy textures of Addison Rae’s debut album cover with the bold, editorial energy of her W Magazine shoot.
Using Affinity Photo, I realistically positioned the iconic Daisy bottle in Addison’s hand, then layered the remaining elements in Canva to create airy, textured compositions.
The result is a nostalgic, almost fever-dream aesthetic that feels fresh, feminine, and full of playful pop energy.
![FINAL _ADDISON RAE X MARC JACOBS [VERTICAL] (1).png](https://static.wixstatic.com/media/36540a_5997f81a7473438382ef977c9b1aeaf9~mv2.png/v1/crop/x_375,y_172,w_973,h_1878/fill/w_269,h_519,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/FINAL%20_ADDISON%20RAE%20X%20MARC%20JACOBS%20%5BVERTICAL%5D%20(1).png)
![FINAL _ADDISON RAE X MARC JACOBS [VERTICAL].png](https://static.wixstatic.com/media/36540a_0ffdbdbc093b4d479e560e8fbad273fc~mv2.png/v1/fill/w_335,h_447,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/FINAL%20_ADDISON%20RAE%20X%20MARC%20JACOBS%20%5BVERTICAL%5D.png)