Edgar and Joe's
Visual Content
While working with Goodwill OGL, I also created content for Edgar & Joe’s Café, one of the organization’s social-purpose enterprises. Below is a selection of graphics, an Instagram reel, and some photography I worked on.
Valentine's Day Graphics
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I designed these Valentine’s Day-themed graphics for an Instagram post for Edgar and Joe’s Café, using a playful, love-inspired concept to highlight menu items in a fun and seasonally relevant way.
I initially designed the graphics to mimic Valentine’s Day cards, including a “To” and “From” line. However, I chose to simplify the design and focus solely on the puns to align with Edgar and Joe’s minimalist Instagram aesthetic. I researched traditional cliché Valentine’s Day cards for inspiration, then brainstormed ways to incorporate food-related puns related to the cafés menu.
Vlog/voice over reel
I created this reel as a casual, vlog-style video that follows me studying at Edgar and Joe’s Café before heading over to the connected Goodwill store. The goal was to highlight the cafe as a perfect study spot for students, while also connecting with both the Cafe and Goodwill's audiences.
Photography
I captured these photos for Edgar and Joe’s Café to be used as stock imagery, several of which were featured on their main Instagram. I used creative styling techniques, like incorporating tea leaves and coffee beans, to make the products visually stand out and reflect the café’s warm vibe.
